Ok, to be honest, my initial reaction to this was a bit on the repulsive side. "Gimmick" and "ghey" were the first two words that I was able to come up with. Then a rather disturbing image of Richard Simmons quickly got superimposed on top of that. o_O; But, after watching the video in its entirety, I must admit that it's kinda cool... perhaps more in a conceptual way than in a visual way... and especially in a wow-he-sure-is-ambidextrous kind of way... or something...